CGI Visuals for HOOSIER Tires USA

Visualizing the brand new Track Attack Pro

CGI Visuals

Track Attack Pro Visuals

For the launch of Hoosier Tires’ Track Attack Pro, a high-performance tire designed for both racetrack and street use, we created dynamic visuals that highlight its versatility. The campaign features the tire on two Corvettes: a racing Corvette at The Thermal Race Track in California and a street Corvette in the exciting environments of Manhattan and LA. These visuals capture the essence of speed, precision, and adaptability, making the Track Attack Pro a must-have for performance enthusiasts.

The Benefits

Of CGI Visuals for Hoosier Tires

Versatile Visuals: Showcases the tire in both racing and street environments, highlighting its dual-purpose functionality.
High-Quality CGI: Cutting-edge CGI imagery for catalogs and online shops, replacing traditional photography with modern, detailed visuals.
Immersive Campaign: Brings the product to life by placing it in real-world locations, engaging both racers and everyday drivers.
Cost-Effective Updates: CGI allows for easy updates and variations without needing additional photo shoots.
Consistency Across Platforms: CGI ensures a uniform look for marketing materials, catalogs, and online shops, with no lighting or environmental inconsistencies.
Easily Customizable: CGI allows for quick changes, such as updating tire angles, backgrounds, or colors, without the need for reshoots.
Scalable Efficiency: Once the 3D model is created, new images can be produced in different settings or angles more efficiently than traditional photography sessions.

High-Resolution Stills

We produced multiple sets of high-resolution images of the Track Attack Pro tire. These include shots of the tire in action, both on the racetrack and in city environments, as well as a set of isolated tire images specifically for catalogs, webshops, and other marketing materials. These images offer a clean, detailed presentation for a variety of platforms, ensuring the tire’s performance and versatility are effectively showcased.

Advantages of CGI Over Traditional Photography

CGI gives us the ability to showcase details and environments that are hard or expensive to capture with traditional photography. It lets us control angles, lighting, and backgrounds, ensuring every feature of the Track Attack Pro is perfectly displayed, whether on the racetrack or the streets. With CGI, we can deliver highly customizable visuals that are cost-effective and adaptable for any marketing need.